How Texve helped Dubai Airport Freezone Authority in UAE to achieve 40% faster lead conversion with Salesforce
About the Client
Our Client Dubai Airport Freezone Authority (DAFZ) is a leading UAE Government Freezone Entity providing business setup services in Dubai and is one of the largest Freezones in UAE. DAFZ is home to more than 2,000 registered businesses from over 20+ sectors and various industries, with 20,000+ professionals.
Industry
Real Estate/ Free Zone
Technology Used
Salesforce Sales Cloud, Salesforce Marketing Cloud
The Challenge
DAFZ’s existing system landscape was fragmented, with multiple systems in place for capturing and managing sales, licensing, and property data This siloed approach led to several critical challenges.
Data Inconsistencies
Manual data entry and transfer between systems resulted in inaccuracies and discrepancies.
Inefficient Processes
Time-consuming manual processes hindered sales productivity and increased operational costs.
Limited Visibility
Lack of real-time data and reporting impeded decision-making and forecasting.
Poor Customer Experience
Delays in lead conversion and license issuance hindered customer satisfaction.
the solution
Texve implemented a customized BPM solution leveraging the power of Salesforce Sales Cloud and Marketing Cloud to address DAFZ’s challenges. The core components of the solution included:
Unified Sales Platform
Consolidated lead management, sales pipeline, and opportunity tracking into a single Salesforce instance, providing a 360-degree view of the customer journey.
Streamlined Licensing Process
Integrated licensing procedures into the sales process, ensuring seamless transition from lead to customer.
Enhanced Lead Management
Implemented robust lead capture and nurturing capabilities using Salesforce Marketing Cloud, optimizing lead conversion rates.
Automated Quoting
Automated quotation generation based on complex pricing logic, reducing manual effort and improving accuracy.
Real-Time Reporting and Analytics
Leveraged Salesforce’s reporting and analytics capabilities to provide actionable insights into sales performance, pipeline health, and customer behavior.
Results
Implementing Salesforce Sales & Marketing Cloud delivered significant benefits to DAFZ Freezone:
Faster Lead Conversion
Automated processes and streamlined workflows cut lead conversion time by 30-40%, boosting sales pipeline velocity.
Increased Productivity
The streamlined BPM solution enhanced overall efficiency, allowing staff to focus on high-value tasks rather than manual data management.
Improved Efficiency
Hassle-free quotation generation and real-time data access enhanced operational efficiency.
Enhanced Decision Making
Accurate and up-to-date data enabled data-driven decision making and forecasting.
Enhanced Customer Experience
Faster lead-to-customer conversion and improved service delivery contributed to increased customer satisfaction, strengthening DAFZ’s reputation and client relationships.